Digital Agency Vs. In-House SEO Employee, Who Does it Better?


No matter what business you run or what industry you operate in, there is no shadow of a doubt that marketing and PR plays a vital role in not only the survival but also the striving of any business. Many businesses come and go even though they do everything right. This is because they just focus on the product and fail to make the consumer aware of the product or service which leads to low sales. Marketing has become even more important in this modern era of technology where everything is digitized, and the world is global and the economies borderless.

This means that if you’re based in Melbourne, you have access to customers on the other side of the world in the US. Therefore, it has become increasingly important to promote your business. And make people aware of its existence. Furthermore, hiring an agency is preferred rather than hiring an employee and increasing the number of organizations are outsourcing their marketing efforts and rightly so. These Digital Marketing agencies offer the best services that are unrivaled and unmatched, and we will briefly look at those features that stand out.

You Get a Lot more than You Hope For:

The best thing about hiring these agencies is that the return you will get for investing your money time is towed to three times more than the invested effort and capital. This is because you will gain access to a tool of multi-talented highly skilled individuals who have worked with the best in business and they will use their expertise to benefit your organization. Furthermore, the resources and capital available to these marketing agencies are HUGE, which a normal organization just can’t afford.

Save Money with SEO:

In this era of Economic cost, saving and being cost effective is the way forward. By hiring this Search Marketing Agency, you save the amount you would’ve otherwise spent on recruitment and development of a new employee who isn’t even guaranteed to be loyal.

Less Supervision:

Unlike an in-house employee, these companies require little or no supervision, and you can utilize to do something productive like saving the Earth maybe?


By outsourcing your marketing efforts, you can now focus on your employees and devise strategies to make them productive and efficient which will be eventually beneficial to the business in the long run.


In the end, I would conclude by saying that there is no doubt that Hiring a digital agency in Melbourne is always more beneficial than an in-house employee simply because of the key advantages that have been mentioned above. However, if you’re still doubtful then just look at how many companies in Melbourne have hired a marketing agency for their marketing efforts.